Does blogging help SEO? Yes, it does, and that is the simple answer. But having a blog is not in and of itself a ranking factor. Blogging is essential for SEO because it helps with several things that are important ranking factors, including core web vitals, semantic saturation, HTML tags, and attracting backlinks. When you have a blog that is updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a massive difference to how your overall website performs in the search engines. Again, does blogging really help SEO? This article will share with you why.
Blogging Keeps Your Website Fresh and up-to-Date
When you come across a website that has not been updated for years, you will likely lose some expectations of the information you will find immediately. The company you represent may be entirely out of service, or the site may contain information that has been thoroughly exposed or changed since the last update. Google does not need to present outdated information to its search engines. Sites that are updated regularly will notify you that the site is active and offers new content.
It also gives search engines a longer reason to index your site more often to remain more visible over time. You probably don’t have many reasons to improve your site continually (and it may not be an excellent business move to do so). Hence, a website is a more practical tool to add new content to your site regularly.
A Blog Keeps People on Your Site Longer
If someone who searches clicks on the first link and then discovers that they are leaving the site and is not useful to go back to the search page, this tells Google that the first result was not as helpful as they thought. At the back, if someone clicks on a site and stays for a while, it suggests to Google that the site is valuable. Although Google hasn’t said that the amount of time a person spends on their website when they land on it is a ranking factor, they have made other clear statements that it is something they listen to and add value to.
Someone who lands on a website through a blog post that appears in search results will find more reasons to stick around and read the whole thing than someone who ends up on a page with no text or information. And this becomes much more accurate with much longer articles. Google scientists have found that long blog entries are often much better than short ones, with the typical impact on the first page of Google of almost 2,000 words.
A Blog Helps You to Connect With Your Audience
Even if it is not a direct link, blogging contributes significantly to the linking factors. Every time your audience reads a place they like, they tend to talk about it, increase traffic, come back to your site to find more of your publications, and maybe even subscribe to your email list. If you get much traffic and repeated visitors, show Google that people like your site and increase your skills in their algorithm.
And even though this is pretty good from a search engine marketing point of view, it is ultimately more important for your site’s performance than for your ranking. If people from your target audience see your site, connect to it and get regular followers, it’s much more valuable than a place in Google (it’s the only reason you want it to be at the top of Google). A website is a great way to create those links and build a lasting relationship with the people you want to reach.